PREMIUM MIXER BRANDING

NAVAS DRINKS | UK

Drawing attention to purposefully understated mixers.

Navas’s botanical, premium mixers are designed to complement and enhance drinks, not overpower them. We created the brand from scratch to be the refreshing, natural choice for premium spirits.

Navas came to us in 2019 to craft a premium mixer brand that showcases natural refreshment with Cornish heritage.

We provided a strong brand identity, illustration, naming, typography and brand guidelines.

We wanted Navas to stand out in the drinks market, both on its own and alongside spirits, and not just be seen as a secondary product. With this in mind, we developed a bold brand, juxtaposing Cornish geology-inspired organic patterns with bright and contemporary colour palettes.

Paired with a sophisticated Romanesque logotype to reflect their refined approach and a bold, clean ‘N’ shaped asset that forms a highly recognisable label shape, the overall result is a fresh, confident and premium brand identity.

The brand name adds to the Cornish story too, reiterating their connection to the Helford River and the small creek village, Port Navas.

The range of mixers has expanded, and using the established brand asset, adding new complimentary colour ways to represent flavour cues, Navas has a real presence on the shelf, on the table and at the bar.